This Week's View

by Deanna Lee Birkholm

August 30th, 2004

Our Eighth Year!

This issue marks the beginning of our 8th year OnLine - which is almost unheard of on the Internet. The average life span of a website (according to industry figures) is 3 months! The industry claims a website which has not been updated or added to in three months is DEAD! Search engines stop visiting or cataloging those sites and move on to new ones.

By publishing a new issue every week, we keep the search engines coming back - and they keep sending us new people! 21111 (10307 same month last year) found us this month via, 6650 (3763 same month last year) from Yahoo, 3588 (2353 same month last year) from MSN and several thousand more from other search features. It is amazing. There are a huge number of search engines, the most we've had in one day was 522. Over all, our readership is up a full 20% from a year ago. We do give the search engines something to search - there are over 25,000 pages on FAOL!

We have also added more Sponsors - good companies with good products and service. We are honored and proud to have them! More coming soon.

The biggest addition you can't see (actually I haven't seen it but JC has) we have added yet another new server. Yes, 'Igor' is on line and he/it is bringing you this issue! Less time delay and faster downloading of graphics is the mission - we hope it makes reading FAOL more pleasurable for you.

The bottom line here is not numbers or search engines - or Sponsors ('tho they do pay the bills).

It is you.

We created this website to give you the opportunity to enjoy the international fraternity, (FAOL is truly international, people from 111 countries visited last month), and fellowship which are central and unique to the sport. And to create a sense of community which we felt was missing in today's world of 'extended families' who hardly see each other much less share the knowledge they have with their loved ones. We wanted to re-establish the sharing of information which was the way it was done when JC and I grew up fly fishing. And lastly, to encourage you to share the information and love of fly fishing with the younger folks you know or run into.

We are seeing results - about half of our readers are new to fly fishing!

We plan on being here for a long time. We hope you will continue to use this resource and to bring your friends here as well.

It is for you!

If you'd like to see what the very first LadyFisher column looked like in 1979, click HERE! ~ DLB

If you would like to comment on this or any other article please feel free to post your views on the FAOL Bulletin Board!

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